The No. 1 reason businesses buy promotional products is to attract new customers, and the second reason is to build brand awareness. Your business most likely is interested in both those avenues, so the true promotional powerhouses are the products that can capitalize on both those components. Plus, a multifunctional promotional product will save time, money, resources, etc.

So, what are these magical promotional products? Apparel, of course. Apparel products have proven track records as items that illicit positive responses from prospective clients, and they have impressive influence in the brand awareness arena.

For a few ideas, keep reading.

1) Caps and Headwear

Hats in the U.S. generate 2,288 impressions, in their lifetime. And especially in the summer heat, your prospective clients will be thrilled for added sun protection. Hats are great for numerous reasons: They’re one-size-fits-all products, they can feature your eye-catching logo, and they’re relatively inexpensive to produce.

2) T-shirts

Of course, you can’t consider apparel without thinking about the classic T-shirt. Clients love T-shirts for their comfortable fit, versatility and easy care. In fact, 44 percent of U.S. consumers own a promotional T-shirt, which means if you’re not making them, your competition probably is. With a T-shirt in your lineup, your brand will garner impressions at gyms, sporting events, concerts and practically everywhere else.

3) Athletic and Sportswear

Currently, “athleisure” is the word heard around the world. Everyone from models to spinning instructors have embraced the athletic trend and bridged the gap from gym clothes and street wear. Any piece of apparel that features moisture-wicking and breathable properties is a product your prospective clients will appreciate.

4) Jackets

While they’re more expensive to produce, jackets are always a safe bet for building your brand. If you need proof, 95 percent of those who own logoed outerwear can recall the advertiser’s name. Whether it’s a rain jacket, fleece pullover or cozy zip-up, your clients will be walking advertisements everywhere they go.

Sources:

Advertising Specialty Institute