8 Promotional Giveaways Your Customers Will Keep
June 21, 2016 |
Remember your last networking event? All the event attendees gave rave reviews and received the perfect amount of face time. There was just one problem: All the pamphlets you spent good money on were found in the trash cans surrounding the perimeter of the event. Few things are more heartbreaking than seeing your marketing materials gathering dust in the trash.
How can you make branded marketing materials your event attendees are sure to keep? There are few tried-and-true options when it comes to long-lasting branded merchandise. Here are seven options to help you get started.
1) T-shirts
T-shirts, the heavy hitters in the promotional space, offer your event attendees the chance to showcase your logo long after the event. Your end-users will reach for the T-shirt when they’re scrambling for a gym tee, hitting the beach or just running errands. All of these opportunities offer premium exposure for your brand, and all it takes is a good-looking T-shirt. If you want to maximize your marketing efforts, take it one step further and offer T-shirts in a variety of sizes so your customers are sure to find the perfect one.
2) Calendars
Statistics show that your customers are more likely to keep an item that helps them organize their time. A calendar is the supreme organizational tool, and it lends itself to 365 days of use. Be sure to include your branding on every month and you’ve got a calendar billboard.
Reusable water bottles are a hot item in branded merchandise. They lend themselves to filling a need: Keeping your end-users hydrated. And aside from that, they’re perfect for the gym, work, school and anywhere else your customers might need some water. Buy a variety of reusable water bottles in an assortment of colors and designs, and your branding is sure to be the hydration hero for all your event attendees.
This comes from personal experience, but I’ve gotten more use out of a bottle-opener keychain I received from an event two years ago than most giveaways. If nothing else, it is always on my keyring getting daily exposure whenever I pull out my keys. But more often than not, I actually need the bottle opener for spontaneous bottle-opening moments.
5) Lip balms and sunscreens
Any item in the health and wellness space tends to be used frequently. I couldn’t possibly be the only one who uses my lip balm at least five times a day. And, although sunscreen doesn’t tend to get as much daily use, it can be a great giveaway for any outdoor events. Plus, your brand will be showcased on any summer beach day.
Your customers are probably like everyone else: Glued to their phones. This means that any product that can enhance their smartphones’ features is a winner. This includes phone cases, phone stands, phone wallets, stylus pens, selfie sticks, etc.
It never hurts to go old school with your branded giveaways. If you’re looking for a chance to break into office merchandise, pens are a safe bet. The next time your customers find themselves on an airplane needing a pen to fill-in the crossword puzzle, your branded pens will be at the forefront of their minds.
8) Tote Bags
With any luck, your event attendees will be receiving so many business cards they’ll need tote bags to carry everything around. Plus, tote bags have one of the highest rates of reusability and usefulness.
