Nintendo has always been known as one of the driving creative forces in video games. After all, this is the company behind some of the most beloved video game franchises of all time, as well as innovative console technology that’s changed the way we play video games.

So, it only makes sense that they’d have some fun promotional products for their hosted events leading up to the E3 conference.

Check out the swag Nintendo dished out at their World Championships 2019 https://t.co/PPpKDZdnmy pic.twitter.com/F61N1R2sIp

— GoNintendoTweet (@GoNintendoTweet) June 9, 2019

Attendees could get their hands on drinkware celebrating “Super Mario Maker 2,” as well as pennants, lanyards and pins decked out for the main event: “Super Smash Bros.”

https://twitter.com/getrealodds/status/1137425691321012224

As e-sports continues its rise in popularity, events like this are going to become as important for marketers as traditional sporting events. Fans pack venues as large as Madison Square Garden to watch e-sports competitions, and buy their favorite team’s jersey just like for football. If you haven’t started thinking about getting involved with e-sports clients, now might be the time to do so.

Who knows? These promo items might even become worth something one day, like this 1990 Nintendo World Championship cartridge reportedly worth $20,000.