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Pinterest Predicts These 7 Apparel Trends for 2019

January 8, 2019 | Hannah Abrams

Every year, we wait around for Pantone to reveal its highly anticipated Color of the Year. However, the Pinterest 100 is another significant report that gives us a ton of insight into current and upcoming apparel trends.

The report is based off user search data, so it’s a good indicator of the trends that are about to blow up. Last year, the social media site predicted wide leg pants, plastics, embellishments and socks would take over streetwear. And this year doesn’t prove to be much different.

Here are seven apparel trends driving search traffic.

1. Logomania


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Israel-based @barzomer models our classic #logo block crewneck t-shirt from #CALVINKLEINJEANS. #MYCALVINS

A post shared by CALVIN KLEIN (@calvinklein) on

Last year, Logomania took over the fashion world, and based on Pinterest’s findings, the trend isn’t going anywhere. According to search data, queries for “logos” are up 203 percent. So, for marketers, there’s no better time to order apparel featuring your company’s logo front and center.

2. Berets

 

 

 

 

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I don’t know what I love more coffee or blazers 🕊 A post shared by Constance (@_constance_d) on

Perhaps the large straw hat is on its way out as the French-inspired look takes over. We haven’t seen a ton of branded berets, but maybe 2019 is the time to get in on the look.

3. Layered Looks

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Sister sister 💘

A post shared by Jeanne (@jeannedamas) on

In 2019, end-users will continue to reach for cozy options they can layer up. For your branded apparel, look to long sweaters, soft V-necks and comfy joggers.

4. Sheer Socks

 

Branded socks saw major growth last year, and that continues to remain the case as socks take over the fashion world.

5. Men’s Commuter Bags

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We would like to congratulate the WINNER of the Ultimate Leather Collection Giveaway…⠀ .⠀ .⠀ .⠀ Mr. Jaron Loggins!!! You are now the proud owner of a Classic Briefcase, Waterbag, and Toiletry Bag!⠀ .⠀ Thank you to all who participated! And don’t worry if you missed out, we’ll be doing more giveaways like this in the future!

A post shared by Saddleback Leather Co. (@saddlebackbags) on

Searches for leather backpacks are up 146 percent going into 2019, as men reach for sturdy and fashionable accessories.

6. Men’s Oversized Outerwear

 

 

 

 

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Yes or No? A post shared by Men With Style (@menwithstyle) on

The men’s outerwear category is expanding to include bomber jackets and topcoats.

7. Men’s Monochrome Colorways

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Yes or No?

A post shared by Men With Style (@menwithstyle) on

While Coral might be the Pantone Color of the Year, searches for “monochrome” are up 289 percent. That means denim looks, neutral hues and black ensembles are the hot ticket items for 2019.

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