ACTUAL DISPLAY HEIGHT 17'. This product is made from knitted polyester and can be customized with a full-color imprint of your brand logo. The amount of colors used or the complexity of your design will not affect the price, thanks to the digital printing process. Included are a sectional aluminum/fiberglass pole, a carrying case, a ground spike and a metal cross base. What a great way to promote your brand! Water bag for stability is included.