Size = length + width / 2. Example: 2" + 3" = 5 / 2 = 2 1/2". Pricing is up to 75% coverage & 9 embroidery colors. Add 25% for 100% coverage. Price includes heat seal backing. Hook & Loop backing is available, contact factory for details. Certain non-symmetrical shapes can not have the traditional merrowed edge. Delivery in 7-12 working days from sample approval.