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Peeps Teams Up With Crocs for Candy-Coated Branded Footwear

March 10, 2020 | Brendan Menapace

OK, we can’t even make jokes anymore. Crocs are legitimately becoming the hottest company to work with on branded footwear collaborations. Every time something seems like a goof on the surface, you find out it debuted at New York Fashion week or something.

This time it’s with Peeps, the adorable little marshmallow confections that populate grocery stores every spring. We have to be honest, the shoes are pretty adorable, too:

PEEPS x Crocs | Credit: Crocs

“This is the first time Crocs is partnering with a candy brand, and what better way to keep our fans on their toes than by pairing our iconic clog with an iconic Easter candy brand for a one-of-a-kind collaboration?” Terence Reilly, Crocs chief marketing officer, said in a press release. “We’re thrilled to be chillin’ with our Peeps this season in a bright and colorful clog that’s sure to be our sweetest creation yet.”

In addition to the Peeps-influenced color scheme, the clogs will apparently be “coated with a brightly colored, sugar-like texture reminiscent of the marshmallow candy,” and will come with 3-D charms shaped like the marshmallow chicks.

“We are so thrilled to be joining forces with Crocs to offer fans a stylish new way to express their peepsonality,” said Caitlin Servian, brand manager for Peeps. “Each year our fans look forward to receiving our tasty marshmallow candies in their Easter baskets, and we continue to look for ways to help them enjoy their favorite treat in new and unique ways. Teaming up with likeminded brands such as Crocs brings the Peeps Chick and Bunny to life like never before.”

So, much like we’re ready to eat these sugar-coated shoes, we’re also ready to eat our words. We’ve been talking smack on Crocs for a while now, and yet they keep ending up with the last laugh and brand collaborations with some of the biggest names out there right now.

Shows what we know about fashion.

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