4 Ways Nonprofits Can Use Fundraising Giveaways
June 14, 2016 |
From YMCA T-shirts to animal shelter calendars, fundraising giveaways are instant ways for nonprofits to gain good rapport with prospective donors, volunteers and long-time supporters. No matter what your nonprofit’s budget dictates for giveaways, you can find the perfect products to outfit your supporters.
Deciding where to aim your fundraising giveaways is the first step, and here are four possibilities to consider.
1) Raising awareness
While fundraising for your nonprofit is mostly about generating revenue, it’s also about building awareness. The more eyeballs on your nonprofit’s brand, the more opportunity to draw attention to the organization’s cause.
The best fundraising giveaways for raising awareness are:
2) Awarding top donors
While post people donate money to genuinely further a cause, it doesn’t hurt to reward top donors with glitzy giveaways. Reserve the top-tier awards, like this glass award, for top donors, but show your appreciation for donors at other levels with products like medals, ribbons and certificates.
3) Additional fundraising
It might seem obvious, but fundraising giveaways are an awesome way to generate even more fundraising dollars for your nonprofit. I can’t tell you how many times I donated an extra $10 to receive a T-shirt, coffee mug, etc.
Other giveaway ideas include:
–Mobile chargers (Trust me, people will need these at your fundraising event.)
4) Showcasing your sponsor
Maybe you’ve got a big business in the neighborhood that’s on the fence about sponsoring your next walk-a-thon. Show them mock-ups of sweatshirts branded with its company logo, and you’ll probably receive more interest. Your organization is not the only one that wants to get its name out there.