If you’ve been wracking your brain trying to figure out how to counteract diminishing profits and staggering productivity, I have an idea for you: T-shirts. It might seem simple, but one entrepreneur increased his revenue by nearly $1 million by incorporating T-shirts. Do I have your attention? Chances are the power of the T-shirt can help your brand, too.

Here are five reasons your company needs T-shirts.

1. Generate brand awareness

   “Brand awareness” is a trending concept among businesses these days, but for good reason. Whether you’re a nonprofit looking for more donors or a university seeking increased applications, brand awareness is the driving force you need.

   
   But, if you’re not looking to spend thousands of dollars on social media marketing, what can you do? T-shirts. Think about it: What’s better than a walking promotion? (Maybe a walking puppy parade promotion, but think realistically.) Put your logo front and center in an eye-catching color scheme, and suddenly, all eyes are on your brand.

2. Demonstrate your creativity

   Whatever your business is, it always helps to show your creative side. If you can create a T-shirt promotion that represents your boundless creativity, prospective clients will be begging to do business with you.

   

   And, in this social media-obsessed world, your creative T-shirts could be at the center of a viral campaign.

3. Show client/donor appreciation

   Client or donor retention are obviously a huge cornerstone of your business. Acquiring new clients or donors can be draining on your business, so it makes a lot more sense also to focus on your existing relationships.

   
   Ensure your clients or donors know you value them by sending them branded T-shirts. It’s a small gesture, but it’s a chance for them to know they’re a part of a team.

4. Empower your employees

   It’s no secret that incentives increase workplace happiness, but many companies don’t have the budgets to send their employees to Hawaii every year. Instead, invest in company T-shirts so your employees feel a sense of solidarity.

   
   It’s a small investment, but it’s one that will pay off in increased productivity and overall positive well-being.

5. Drive engagement

   As previously mentioned, not every company has the money to ramp up its social media marketing. So, what can your company do to take advantage of social media without spending a lot of money? Host a T-shirt giveaway.

   
   You’d be surprised how many people will share your post when they have a chance to win a T-shirt.