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5 Social Media Best Practices

March 22, 2016 | Hannah Abrams

Your company might have a Facebook page or a LinkedIn profile, but unless you’re leveraging those profiles to gain new readership, they’re not doing your business any good. Although, you might not be ready to completely overhaul your social media presence or hire someone who can, there are a few tips and tricks you can integrate for a more successful social media marketing plan.

Here, check out five social media best practices, and you’ll be tweeting up a storm.

1. Create a social media marketing plan

It’s easy to get caught up in the social media frenzy—just posting whatever comes to mind, and that’s fine. However, it helps to have a loose plan or editorial calendar that you can reference on days where the social media posts aren’t as obvious. Usually, it’s best to tweet several times a day and post to Facebook and LinkedIn once a day. Here’s a template for a social media calendar.

2. Schedule posts

Paying a monthly fee to use a scheduling platform like Hootsuite can really come in handy to keep things under control. Maybe your team is at a trade show and doesn’t have the time to keep up with social media posts, but you don’t want you accounts to go dark. If you can schedule ahead of time, you won’t have to worry about your accounts being too quiet. Plus, you can schedule some tweets for the weekend hours when no one is in the office to tweet or post to Facebook.

3. Don’t stretch yourself too thin

A huge problem too many small companies make is they create every type of social media profile possible: Vine, Pinterest, Instagram, Snapcat, etc. Without enough employees to man all these accounts, it can be difficult to keep them growing. It might be cliche, but quality over quantity is true when it comes to social media, as well. The big three social media sites for business are LinkedIn, Facebook and Twitter, so those are the accounts you should start first. If you find your company has enough time for one more, then slowly start adding more.

4. Post unique content

From giveaways to Twitter takeovers, social media can be a great chance to get your followers involved. However, if you’re just repurposing the same information they can get from your email newsletters or website, there’s not a lot of inherent value available. Make sure you include images and shareable click-bait.

5. Promote your social media on your website and email newsletters

One of the biggest problems with business social media accounts is that they’re not promoted. This means your employees are devoting time to something that no one is even looking at, which is a wasted resource. Include links to all your social media accounts in a place where people can see, and include “follow” buttons on all your email newsletters. You should also leverage each social media account to lead to another one. Example: post on Facebook that your company now has a Twitter page, where people should follow along for giveaways and contests.

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