While summer heat waves currently feel never-ending, the truth is that fall is just around the corner (especially if you work in marketing). With back-to-school commercials and pumpkin spice lattes making their advertising returns, it’s time to think about the fall.

Fall is a promotional powerhouse thanks to football returning, classes resuming and temperatures dropping. So, if you want to take advantage of these seasonal mainstays for your marketing efforts, keep reading!

1. Football promotions

Football season is almost here, which means tailgates and game day parties. Treat your clients to branded footballs, BBQ tools, coolers and anything else they might need to cheer on the home team.

2. Back-to-school promotions

“Reading and ‘riting and ‘rithmetic,” you know how the old “School Days” tune goes (or maybe, you were lucky and your teacher never made you perform it at the back-to-school assembly). Either way, outfit your student end-users with notebooks, pens and the perfect backpacks, so they’re ready for all their school subjects.

3. Fall apparel

It’s hard to imagine it when it’s currently 90 degrees outside on the east coast, but fall temperatures will be here before you know it. Your clients will reach for cozy sweaters, beanies and scarves, and if you stay ahead of the game, all those products could be branded with your logo.

4. Halloween promotions

From decorations to costumes, Halloween is the perfect opportunity to get your clients in the holiday spirit!

5. Drinkware promotions

With pumpkin spice latte season returning, your clients will need coffee mugs to keep their hands warm.