Dunkin’ Launched a Holiday Pop-Up Store (and Nearly Half the Merch Is Already Sold Out)
November 19, 2019 |
There aren’t many sleigh bells ringing, and not that much snow glistening in the Northeast, but Dunkin’ is seeing beautiful sights and will definitely be happy tonight thanks to its new online pop-up store. Just a few days into its existence, many of the items have sold out.
Dunkin’ is no stranger to promotional products headlines, and last week it released an accessories line and apparel collection that are already proving a runaway smash. As of this writing, nine of the 20 items have sold out.
? OUR ONLINE POP-UP SHOP IS LIVE! ?
We’re livin’ the holiday dream with the gifts you always wanted but never got. Check out our FIRST-EVER drop of super limited-edition holiday merch at https://t.co/ec7vTHb9Ed. Get it before it runs out! Link in bio. pic.twitter.com/FP2t0D15oy
— Dunkin' (@dunkindonuts) November 14, 2019
Among the nine, the Dunkin’ Ugly Sweaterin’ Holiday Crewneck tops our shoulda-coulda-woulda list among the apparel options, especially since the ugly sweater trend is holding strong. Since two out of the other sold-out garments are joggers, we figure that end-users are using their allegiance to Dunkin’ as a tie-in with their New Year’s fitness resolutions.
Regarding the still in-stock products, we can say they will likely sell out, too. The pajamas, are the steepest at $65, look as if they will keep consumers warm as they wait for Santa to come down the chimney.
With respect to the accessories, four of the choices are sold out. (And we envy those who got their hands on the Dunkin’ Jammin’ Electric Guitar.)
The goods that are crying “Purchase me now” are promotional constants, including a phone case and a pint glass. Since Jimmy Dean released sausage-scented wrapping paper last week, we could see ourselves tearing through our finances to secure the peppermint-scented variety that Dunkin’ is offering for $20.
As Newsweek notes, plenty of businesses are saturating the market with holiday-themed creations, so the success that Dunkin’ is already having shows that while it may be too early to put up decorations for December, it’s never early enough to give consumers an opportunity to wear or, in the case of the guitar, display their fixations with their favorite brands.