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Forever 21's New 'Choker' Causes Major Backlash

December 13, 2016 | Hannah Abrams


It seems consumers are not thrilled with Forever 21’s take on the choker. (Image via Forever 21)

Maybe Forever 21 is just ahead of its time, or maybe it’s pulling our legs. Either way, its latest look is definitely avant-garde. Because the ’90s are back in style, chokers are the latest trending accessory. According to Yahoo, Forever 21 went too far with its latest look: the “neck brace” choker.

The recent product release almost resembles a neck brace, and, subsequently, social media is having a field day.

The new design is about four inches thick with a metal zipper in front. Although the retailer is no longer selling the choker, it still appears alongside other articles of clothing. Not to mention, there’s still plenty of ridiculous-looking chokers still for sale, which begs the question, “What is up with this choker trend?”

Product Showcase

If you’re looking to incorporate jewelry into your branded merchandise, the basics are completely acceptable. Here are some classics that always get the job done.

1. Toggle Heart Bracelet


2. Multi Color Flower Agate Bracelet


3. Swarovski Towards Horseshoe Necklace


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