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McDonald's New 'Quarter Pounder Fan Club' Is All About the Branded Merchandise

February 25, 2020 | Sarah Semple

There’s always going to be a debate about which fast food joint is the best, but that’s not what we’re here to talk about today. Instead, remember how McDonald’s launched its first full-time branded merchandise store, Golden Arches Unlimited, in December? Well, now McDonald’s has a “Quarter Pounder Fan Club” and it appears to be an entirely branded merchandise-based homage to the Quarter Pounder.

You probably have a couple questions, like “how does one become a member of the Quarter Pounder Fan Club?” or maybe even “what kind of Quarter Pounder merch is available?” The answers are pretty simple. According to this Delish article, all you have to do to become a member is just enjoy Quarter Pounders. Yes, it’s as easy as that. The Quarter Pounder Fan Club is more way of life than physical construct, it seems.

Now, let’s get into the merch. Currently, there are two items available on the Golden Arches Unlimited website, including a 2020 Quarter Pounder calendar and a “Quarter Pounder with Love” locket, because Quarter Pounders should be celebrated year-round.

In addition to the calendar and locket, there are also five other items on the website that are coming soon, including a sticker, mittens, T-shirt, fan club pin and a scented candle pack.

The scented candle pack is the most interesting item from this release, as the six scents are inspired by Quarter Pounder ingredients: bun, ketchup, pickle, cheese, onion and “100 percent fresh beef.” According to the website, the soy wax candles are made with essential oil, and perfect for burning all at once to get the full Quarter Pounder sensory experience.

Some may say that’s gross, but fans probably think it’s brilliant. Either way, we’ve been seeing a lot of this kind of thing lately, like KFC’s Crocs that smell like actual chicken.

If you see the Quarter Pounder scented candle pack (or any of this other merchandise) in the wild after it releases, send us an email us and let us know what you think.

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