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NFL Teams, Star Running Back Assist COVID-19 Relief Through Branded Merch, Face Mask Donations

April 21, 2020 | Joseph Myers

Among the four major professional sports leagues, the NFL has remained the only one to not yet suffer any COVID-19-related scheduling conflict with regards to live action, given that its games don’t begin until the August preseason. That doesn’t mean, though, that NFL players and franchises are sitting on the sidelines as the pandemic affects everyone’s life. Through various merchandise and a plan to distribute branded face masks, a star running back and two teams are hoping their efforts will hit pay dirt to assist various populations.

Many NFL analysts, not to mention fervent fans, see the Cleveland Browns as an emerging contender in the American Football Conference (AFC). While seeing their hopes come to fruition would be great, the Ohio squad has unveiled new jerseys whose initial round of sales will benefit the organization’s Hats Off to Our Heroes fund to help COVID-19 frontline workers.

Giving the AFC additional clout in the pandemic battle, the Jacksonville Jaguars plan to distribute 45,000 branded face masks, a move that adds to the team’s #Masks4Jax initiative and also builds upon the growing call for widespread mask usage to slow the spread of COVID-19.

While it’s great to learn of team-generated efforts to be a difference maker, Ezekiel Elliott is showing that an individual approach can prove just as productive. The star running back for the Dallas Cowboys has caught criticism for reportedly ignoring social distancing guidelines, but his decision to do so is not the only matter that has him in the news cycle.

Sales from his merch line will benefit the North Texas Food Bank, which is especially fitting since many of the items feature a food theme. Given that the goods, including hoodies, sweatpants and T-shirts, are fueling such a great cause, this may be the only time that you see Promo Marketing, with a diehard love for our hometown Eagles, end up rooting for a Cowboy to succeed.

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