It’s amazing how a simple advertisement can generate such backlash. Earlier this month, Old Navy posted an ad to Twitter promoting a sale. The text read, “Love from our family to yours,” and the tweet featured a photo of an interracial family.

Old Navy sparked controversy on Twitter with its latest ad. (Image via Twitter)

Almost immediately, according to The New York Times, the brand was hit with a social media frenzy. Hashtags, like #BoycottOldNavy and #WhiteGenocide, pushed for the brand to apologize for its display of “anti-White” propaganda.

However, Old Navy didn’t back down—and many rallied in support of the brand’s message on social media. Hundreds of people offered up their stories of interracial love, using the hashtag #LoveWins.

Even Sen. John McCain’s son got in on the Twitter action:

(Image via Twitter)

“We are a brand with a proud history of championing diversity and inclusion,” Debbie Felix, an Old Navy spokeswoman, said. “At Old Navy, everyone is welcome.”

Product Showcase

For your next ad campaign, consider showcasing the whole family. Here are some product ideas to help you get started.

1) Nylon Taffeta Wind Breaker Unisex

2) HDI Full Color Imprinting – HDI Adult White T-Shirt

3) Kids Collection – Youth Performer Jacket