Old Navy's New Ad Sparks Major Controversy
May 10, 2016 |
It’s amazing how a simple advertisement can generate such backlash. Earlier this month, Old Navy posted an ad to Twitter promoting a sale. The text read, “Love from our family to yours,” and the tweet featured a photo of an interracial family.
Almost immediately, according to The New York Times, the brand was hit with a social media frenzy. Hashtags, like #BoycottOldNavy and #WhiteGenocide, pushed for the brand to apologize for its display of “anti-White” propaganda.
However, Old Navy didn’t back down—and many rallied in support of the brand’s message on social media. Hundreds of people offered up their stories of interracial love, using the hashtag #LoveWins.
Even Sen. John McCain’s son got in on the Twitter action:
“We are a brand with a proud history of championing diversity and inclusion,” Debbie Felix, an Old Navy spokeswoman, said. “At Old Navy, everyone is welcome.”
For your next ad campaign, consider showcasing the whole family. Here are some product ideas to help you get started.