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Take Advantage of Pantone's Top 2017 Colors with These Products

September 27, 2016 | Hannah Abrams

We get very excited this time of year—fall is in the air, pumpkin-flavored treats are everywhere, and, Pantone announces its color trend predictions for the next year. If you deal with promotional products, it’s important to always be in the know with trending colors. Last year, Pantone named pastel shades of pink and blue to the list, but this year, there’s a whole slew of new, eye-catching colors.

Here’s the top 10:


While the promo world doesn’t have direct translations to colors like kale or pink yarrow, there are plenty of promotional options that are just as good.

Here are six ideas to integrate into your next branded merchandise campaign, and your customers will love you for always keeping them hip (do the kids still say that?).

1. Pink Yarrow


Pink yarrow is essentially a variation on hot pink, and to take advantage of that trend, check out this cool iLuv Selfy Case for the iPhone.

2. Lapis Blue


Lapis blue is basically royal blue. This shade of blue is perfect for everything from office supplies to tote bags, but we especially love this Ladies Ultralux Blazer.

3. Island Paradise 


Obviously, we love the name “Island Paradise,” but it’s essentially a reworking of aqua blue. Make your customers feel like they’re on an island getaway with this 34 Oz. H2go Wide water bottle.

4. Flame


With October nearly here, there’s no better time to add an orange product to your merchandise lineup. Perhaps you gift your employees trick-or-treat gift bags or these Econo Sport Bags for any fall events.

5. Pale Dogwood


This year’s take on the pale pink trend, pale dogwood is essentially a ballerina slipper shade. Naturally, your customers will love these Pink Swirl Tutu Hedgehogs because they are so adorable.

6. Kale


Between Beyonce and the smoothie movement, Kale is certainly a hot commodity. The same goes for the color, and these bag clips are ready for your customers’ kale chip bags.

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