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The 8 Best Promotional Products for Trade Shows

June 28, 2016 | Hannah Abrams

Trade shows can be hectic. With so many things to remember, it can be easy to forget about branded giveaways. But, without prioritizing your company’s giveaway game plan, you could be missing out on huge brand awareness opportunities.

Plus, there’s a variety of branded products that fit any budget, and these eight giveaways pack a promotional punch.

1) Pens


If there’s one universal trade show truth, it’s that trade show attendees always need pens. Whether it’s to jot down a contact’s information or to serve as a follow-up reminder, the right pen can mean the difference between new business or missed opportunities.

2) Notebookslg_1730_254607

Much like pens, notebooks are always in-demand at trade shows (there’s only so many available margins in the show guide to scribble important notes). Put your company’s logo front and center, and you’ll have a walking brand advertisement.


3) Mobile Chargers


The last trade show I attended taught me a valuable lesson: Never attend a trade show without a charger. I scrambled across the show floor for hours hoping someone could lend me an iPhone charger so that I could stay in contact with my coworkers. If any company had utilized mobile chargers as its trade show giveaway, I would have been forever grateful to that company.

4) Mints


With so many networking opportunities happening at trade shows, mints are an invaluable trade show giveaway. After all, who wants to spend any time conversing with coffee breath? Nobody.

5) USB Drives


With so many programs and guides to carry, most people don’t want to be weighed down by extra papers. But, how can you ensure your press kits make it into the right hands? USB drives offer a lightweight solution to the paper problem, and your prospective clients always will appreciate the extra tech storage.

6) Lip Balms


Chapped lips are commonplace on trade show floors. With the constant conversing and circulation of dry air, attendees tend to find themselves in need of lip balm. Use a flavorless option so that men and women will reach for your product.

7) Magnets


If you’re looking to move away from the traditional business card model, you can brand your company’s contact information on eye-catching magnets. That way, your prospective clients will think of you every time they take a trip to the company mini fridge.

8) Stress Reducers


After long days of one-on-one meetings, corporate lunches and coffee socials, trade show attendees long for the evenings so they can de-stress. Help them unwind with branded stress reducers, and they’ll associate you with stress-free business opportunities.

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