The 5 Most Popular Promotional Products
March 8, 2016 |
Promotional products are an effective marketing tool to get your company’s name in the right hands. Don’t believe us? Check out these facts.
- 83 percent of consumers like receiving a promotional product with an advertising message.
- After receiving a promotional product, 85 percent of consumers do business with the advertiser.
- 8 in 10 consumers own between one and 10 promotional items.
So, while it might be obvious that promotional products are the right step for your company, it can be tough to know where to start. With so many promotional products to choose from, how do you know which ones are right for your brand?
To get started, here are the five most popular promotional products. With these in your back pocket, you’ll be generating brand impressions for your company left and right.
79 percent of people in the U.S. use promotional pens they received from a business. Supply your potential clients with the “write” tool and they’ll remember your company’s name every time they sign a check, brainstorm their next event or doodle a new logo. A promotional pen, like the Slimster, is sure to get your brand into the right hands.
44 percent of U.S. consumers own a promotional shirt. With a comfortable and fashion-forward T-shirt, like this Hammer T-shirt, your clients will be the best walking advertisements you’d ever see.
21 percent of U.S. consumers own branded drinkware. With a functional, branded piece of drinkware, like this 16 oz. Double Wall Saturn Tumbler, your potential clients will think of your brand every time they take a sip of their morning coffee or tea.
In the U.S., 8.5 million health and fitness trackers were sold, according to Statista. When your clients hit their steps goal for the day, they’ll think of your brand as the vehicle that got them there. Give them a functional and trendy fitness tracker, like this one available in a variety of colors.
In the U.S., bags generate the most impressions every year, with an average of 5,983 impressions per bag. With a large imprint area for your brand’s message, this tote bag is ready to carry groceries, books and everything else.
Promotional Products Association International Effectiveness Of Promotional Products As An Advertising Medium
Advertising Specialty Institute 2013 Global Advertising Specialties Impressions Study