If there’s one thing NBA fans love (other than their team winning a crucial playoff game), it’s promotional T-shirts. Luckily, fans of the New Orleans Pelicans got both of these things last week when Anthony Davis and crew faced off against the Portland Trail Blazers. While a playoff win is an obvious challenge, you may be surprised to hear that a free T-shirt doesn’t come easily either. Ever wondered how such a large-scale promotion gets done? Now we know!

In order to place a promotional T-shirt on every seat in the Smoothie King Center (all 17,791 of them), employees had to work for hours following a fine-tuned routine. First, about 250 boxes of 72 T-shirts each were placed in 56 aisles. This step took two hours alone. Next, one worker took a box and placed a T-shirt on every seat in an aisle, while another worker followed and straightened the shirts out. Once every seat was covered, another five hours had passed. Talk about dedication…

.@SmoothieKing CEO Wan Kim helps get things started! Thanks to Smoothie King for the #doitBIGGER shirts ? pic.twitter.com/dZ4dH3XCAP

— New Orleans Pelicans (@PelicansNBA) April 21, 2018

With a game-day operations staff of 10 and a volunteer crew of 40 to 50, this process is much more than meets the eye. Despite the long hours and the monotony of the work itself, the end result is definitely worth the effort, according to Amanda Atkins, a member of the game-day operations staff.

“It was cool that everyone was in their shirts,” she told Nola.com. “And how crazy it was, it was like, ‘OK, this is worth it.'”

If fan enthusiasm is as effective as many say it is, then having an entire stadium dress in the same promotional T-shirt is a great way to encourage a fanbase to act as an extension of their beloved team. Having walloped the Trail Blazers four games to none to make it to the second round of the playoffs, the Pelicans may have more than their talents to thank for their success. Who said a free T-shirt wasn’t worth much after all?