ACTUAL DISPLAY HEIGHT 16-21'. Half Drop Banners are printed on durable outdoor knitted polyester & the amount of colors or design complexity does not affect the price. Kit includes a 15' double sided banner, a 21' white telescoping fiberglass flagpole with a pole sleeve for a permanent solution, pole extension necessary to give the banner its shape, and aluminum cross base with a removable ground spike to provide for a sturdy and portable mount for your banner. Water bag for stability is included.