It's no stretch to see how versatile this neoprene tote can be. We call it Seaside, but it works poolside, campside, gymside, marketside, or anywhere by your side! It starts out as a flat sheet of neoprene that you can store anywhere rolled or folded, then it expands to fit all your things. Neoprene construction. The designated imprint area is on the outside bottom of the bag.