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July 16, 2019 |
We can always count on Kentucky Fried Chicken (KFC) not only to cater to our carnivorous cravings but also to come up with compelling marketing campaigns. This time around, the brand is expanding its Russian presence through a promotional hat that, yes, is a bucket hat, and yes, can double as an actual fried chicken bucket. https://twitter.com/adsoftheworld/status/1149086661017554946 KFC has become one of our most popular companies to cover, owing to its mastery of contemporary marketing strategies, and this headwear item again has us nodding our noggins. We are scratching them, too, though, because the entity and its collaborators, Wieden +Read More…
Minor League Baseball Team Wins Award for Promotional Phone Case Giveaway at First-Ever Smartphone-Free Game
July 16, 2019 |
The Houston Astros have fashioned more than a few photo-worthy occasions lately, including their Game 7 road win to capture the 2017 World Series. However, the American League club’s Double-A affiliate, the Corpus Christi Hooks, decided against immortalizing the action at their Whataburger Field on June 20, as the team gave away promotional phone cases as part of a phone-free game that, apparently, was the first of its kind. https://twitter.com/cchooks/status/1149770469370974208 Baseball traditionalists and any student of history could chastise this achievement as nothing, considering that baseball games at all levels featured no cellphones for decades (because, well, they had notRead More…