This pen features a pink ribbon in support of Breast Cancer Awareness. The Pilot® G2® Premium Gel Ink Rolling Ball pen is the #1 selling pen in America and offers smooth-writing, long-lasting gel ink. A contoured, latex-free, rubber grip conforms to your hand providing maximum comfort. It's retractable and refillable so it can be used over and over again! Pilot will donate 10% of its proceeds from each pink ribbon pen sold to the National Breast Cancer Foundation.