Which Employee Incentives Work Best?
June 7, 2016 |
It should be no secret that a company that recognizes its talent on a regular basis tends to see a higher ROI. Bob Nelson, Ph.D., author of "1001 Ways to Reward Employees," said employee incentives can make all the difference. According to him, employees who work in a culture of recognition are five times more…
July Calendar of Events
June 6, 2016 |
For promotional products, it's always important to know what's coming. From holidays to national events, this calendar of events has everything you need to know. To keep on top of July events, reference this calendar for month-long, week-long and daily observances. With summer here to stay, it's the season of branded beach towels and beach…
The 5 Best Branded Products for Summer Events
May 31, 2016 |
From music festivals to company BBQs, summer is the season of celebration. Whether you're treating employees to a beach volleyball tournament or clients to a networking picnic at the neighborhood park, it's essential that you outfit your attendees with all the essentials. Check out our picks below for the best branded products for summer events. 1)…
NBA Playoffs Score Big with Branded Merchandise
May 31, 2016 |
While Memorial Day weekend was full of beach picnics and poolside cookouts, plenty of people spent their holiday tuning into the NBA playoffs. With the Golden State Warriors down 3-1 against the Oklahoma City Thunder, Steph Curry's team staged an epic comeback and became the Western Conference Champions. Meanwhile, the Cleveland Cavaliers beat the Toronto…
This Racist Sorority T-shirt Actually Exists
May 24, 2016 |
It's hard to believe mistakes of this magnitude actually still happen. The Alpha Delta Pi sorority from Alabama's Samford University missed a major detail in its spring formal T-shirts. The shirts featured a vintage map of Alabama, but what everyone failed to see was the crude depiction of an African-American man eating a watermelon, according to AL.com.…
'Ghostbusters' Merchandise Ignores Girls Despite Female Cast
May 24, 2016 |
Wouldn't an all-female Ghostbusters cast dictate at least a little attention needs to be focused on female fans? It's just another "accident" in the growing list of male-centric merchandise lines, including Marvel and Star Wars promotional toys, according to The Independent. Even with Paul Feig's latest Ghostbusters movie touting strong, powerful female leads, Target still felt a toy proton pack was too…
Minnesota Rushes Legislation to Stop Prince Merchandise
May 17, 2016 |
Following the death of Prince, many Minnesota residents took the opportunity to create commemorative merchandise, thanks to the state's lack of legislation that protects deceased celebrities' images on merchandise. However, that purple gravy train may be coming to a halt, as Minnesota lawmakers are rushing to enact a law to restrict the use of people's…
Flyers Fans Upset by Bieber Jersey
May 17, 2016 |
The Philadelphia Flyers had a gift for Justin Bieber when he performed May 7 and 8 at the Wells Fargo Center in Philadelphia—a customized Flyers jersey with the No. 16 on the back. It makes sense to give Bieber, who is Canadian, a hockey jersey as a gift, but Flyers fans aren't too happy (surprise) about…
Old Navy's New Ad Sparks Major Controversy
May 10, 2016 |
It's amazing how a simple advertisement can generate such backlash. Earlier this month, Old Navy posted an ad to Twitter promoting a sale. The text read, "Love from our family to yours," and the tweet featured a photo of an interracial family. Almost immediately, according to The New York Times, the brand was hit with…
Beyoncé Fights Backlash with Genius T-shirts
May 9, 2016 |
If there's one thing that can't be denied about Beyoncé, it's that she is an intelligent businesswoman. (Of course, you also can say she's the coolest chick in the game, but I guess that's just my personal opinion.) From her surprise visual album, "Lemonade," to her sold-out athleisure line, Ivy Park, she's no stranger to marketing…